Kristofer Layon
Director of Web Design & Online Collaboration, University of Minnesota
October 5
Social media can create community:
Group of people having a religion, race, profession or other particular characteristic in common
Feeling of fellowship with others as a result of sharing common attitudes interests
Group of interdependent organisms of different species growing or living together in a specified habitat
Are you bringing people together that are similar or different?
Principles of good social media personae:
be factual most of the time
be sincere and polite all of the time
carefully weigh entering into politics…or otherwise straying off-topic (80/20 rule)
be consistent (singular voice)
be human
Examples:
blogging, social networking:ning, photo sharing: youtube, micro-blog: twitter
integrated social media: minnewebcon
What was ROI for minnewebcon09:
twitter: 1400%
facebook: 285%
banner ad: -54%
Social media feels immediate, but you need to plan for the long term. It takes time. Use the plan. It may change some, but it guides you and should be used.
Nurturing Communities with Social Networking
Kristofer Layon
Director of Web Design & Online Collaboration, University of Minnesota
October 5
Social media can create community:
Group of people having a religion, race, profession or other particular characteristic in common
Feeling of fellowship with others as a result of sharing common attitudes interests
Group of interdependent organisms of different species growing or living together in a specified habitat
Are you bringing people together that are similar or different?
Principles of good social media personae:
be factual most of the time
be sincere and polite all of the time
carefully weigh entering into politics…or otherwise straying off-topic (80/20 rule)
be consistent (singular voice)
be human
Examples:
blogging, social networking:ning, photo sharing: youtube, micro-blog: twitter
integrated social media: minnewebcon
What was ROI for minnewebcon09:
twitter: 1400%
facebook: 285%
banner ad: -54%
Social media feels immediate, but you need to plan for the long term. It takes time. Use the plan. It may change some, but it guides you and should be used.
Advice:
plan
humility
persistence
twitter: klayon