Mercedes-Benz Tweet Race To Super Bowl XLV With #MBteamS

Guide to #MBteamS Victory
Full text available at

#MBtweetrace Prototype Test 2: Parking next to SLS AMG

#MBtweetrace Prototype Test 2 “That’s Close”

Official Site:

This effort needs to be coordinated for us to move this vehicle.  That said, there are a few details that our supporters, both Twitter ninjas and Twitter newbies, need to know.  This is still a draft.  Please use the comments below to ask for questions, clarification, etc.

1.  What You Need

You need a Twitter account.

You need to follow @tsand on Twitter.

If you don’t, can’t, won’t do the Twitter thing, skip down to “Following #MBteamS Online” below.  We understand.  There are other ways to play.

2.  Tweet Fuel

We receive 1 unit of Tweet Fuel each time #MBteamS shows up on Twitter during race hours.

Example:  I am cheering for #MBteamS.

We receive 3 units of Tweet Fuel if you re-tweet something that @tsand puts on Twitter during race hours.

Example:  RT @tsand I may hire my Co-Driver to be my life coach after this trip.  #MBteamS


Many Twitter applications, including the Twitter website itself, have a handy “Retweet” button.  This “Retweet” button is poison.  Unless you know what you are doing, it’s always better to manually retweet by typing in…

RT @tsand I may hire my Co-Driver to by my life coach after this trip.  #MBteamS


3.  Challenges

A.  Our primary challenge is to keep the car filled with Tweet Fuel.  This requires you, the Pit Crew, to be typing #MBteamS into Twitter (1 point) and re-tweeting @tsand (3 points).  It’s our job to do fun things along the way in order to keep things interesting.

B.  Mercedes-Benz will be issuing challenges to both Todd and I in the car as well as challenges for our Pit Crew to participate in.  We won’t know what these are until we hit the road.  Follow @tsand at for the latest on the challenges and how you can help.

4.  Timing

Understanding timing is key.  We only accumulate Tweet Fuel during race hours.  There is a 30 minute “Fuel Up” period each morning that will be critical as we start each day with no fuel.  Note:  We also “burn” Tweet Fuel on our travel, meaning that we’ll need a nice stream of tweets throughout the day to keep us moving.  We will be stopped if we run out of Tweet Fuel.

Wednesday, February 2


Fuel Up:  7:30am – 8:00am PST.  (8:30 MST, 9:30 CST, 10:30 EST)

Race:  8:00am PST. (9:00 MST, 10:00 CST, 11:00 EST)

Thursday, February 3

Fuel Up:  7:30 – 8:00am MST.  (6:30 PST, 8:30 CST, 9:30 EST)

Race:  8:00am MST.  (7:00 PST, 9:00 CST, 10:00 EST)

Friday, February 4

Fuel Up:  6:30am – 7:00am MST.  (5:30 PST, 7:30 CST, 8:30 EST)

Race: 7:00am MST.  (6:00 PST, 8:00 CST, 9:00 EST)

5.  Following #MBteamS Online



Follow Todd Sanders on Twitter. Twitter #MBteamS:!/search/%23MBteamS

See everything that everybody is saying about #MBteamS on Twitter.



We are pushing fun pre-race stuff here for people to play with.



This is a place to tie together many different pieces and parts associated with this adventure.

St. Jude:


We have a site with St. Jude where we are trying to raise an additional $5,000 for our charity.  St. Jude received $25,000 for our participation and another $20,000 if we win this thing.

Spread it. Include #MBteamS in your Tweets