Here’s my idea of a marketing intern’s wet dream
With SAP applications for information workers, everyone in your organization can become an active participant in business processes and a consumer of actionable business intelligence. Source: http://www.sap.com/
What is “actionable business intelligence”?
I guess if you applied for a job at a company that asked you what actionable business intelligence was, and you gave them some equally obscure answer like “oh that’s just another way of saying corporate’s tangible intellectual property”, then you might get the job.
I guess my point here is that when I’m doing research – and I do a lot of stream-of-conscious research- and I run across something like this I scratch my head and wonder what are they trying to say. As a anecdote sidebar: many years ago, while surfing (the old school term for web research) I came across this same techno-babble marketing speak. I didn’t know what it was then, and I don’t know what it is now. But then again, I don’t work for a company that uses SAP so I guess “they” don’t want me to know anyway – so all is as it should be.