Are Oprah, Ashton Kutcher taking the geek out of Twitter?

For those that where under the proverbial rock:

Twitter became a scene for a junior high school-style popularity competition this week. Kutcher, host of MTV’s Punk’d television show, was in a head-to-head battle for followers with media giant CNN.

I like this quote:

‘The attention that the competition for followers is getting is not a great thing,’ said Ezra Gottheil, an analyst at Technology Business Research Inc. ‘Anyone thinking of Twitter as something useful in business or in journalism is going to be kind of put off by this.’

And this is sooo true:

“It seems you can’t get through a typical newscast anymore without some mention of Twitter,” said Andrew Lipsman, a comScore analyst, in a blog post this week. “It just goes to show you how much social media, and specifically a site like Twitter, has become woven into the fabric of our daily media lives.”

All-in-all I don’t think celebs are de-geeking twitter. I think if twitter can stay like it is – people saying what they want in 140-characters – that twitter will stay cool – big – but cool and it won’t go the way of the myspace or facebook or Dodo bird.