General Session (Lunch Keynote)

Keynote by Jared Spool, founder of User Interface Engineering, the largest usability research organization of its kind in the world. Learn more about the speaker.
October 5, 2009

On a scale there are varying degrees of …

  • Tricks
  • Techniques
  • Process
  • Methodology
  • Dogma

Successful teams use Tricks and Techniques.

Three Questions:

  1. Vision – Can everyone on the team describe the experience of using your design five years from now?
  2. Feedback – In the last six weeks, have you spent more than two hours watching someone use either your design or competitor’s?
  3. Culture – In the last six weeks, have you rewarded a team member for creating a major design failure?

Five-Second Page Test – take real or mockup to a small group and ask a question.
There are 14 different types of questions people ask on inuksuk sites irregardless of the industry.
[This is like HDC top 12] Inukshuk means a place where people have been before – like a blog where people comment.