Jason Alley
Instructional Technologist, Lafayette College
Kenneth Newquist
Web Applications Specialist, Lafayette College
October 6, 2009
Problem:
Time to redesign site
Everyone has opinons about what works, but they don’t have data
Replace opinion with fact
Use software called ScreenFlow
Tests aren’t about the user it is about the website.
Survey:
10 usabilty questions
2 volunteer questions
Setup: Opinio web survey tool and $10 gift card
Asked why they go to the site
5 common tasks
5 faculty tasks
5 students tasks
camera
screenflow
procter/recorder
What was learned:
people don’t search – they have to use the right term
dense pages are hard to scan
category pages are difficult to browse
getting to a page was half the battle
Used a open card sort: let user sort them. Proves other people think differently then the designer. Helps identify trends.
Great idea but…
- We don’t have time
- We don’t have money
- We don’t have the space
- We haven’t don’t this before
But then…
- Testing takes some time.
- Analysis takes longer
- Much much longer.