To coin a phrase, “the Super Bowl ain’t a scene, it’s an arms race.” (Taken from the Fall Out Boy lyrics.) The Super Bowl, or SBXLV, is going social, or more accurately advertisers are turning to social media with ad previews and contests and races (oh my).
Mercedes-Benz, a first-time Super Bowl advertiser, is launching a “Tweet Race” in which four teams use Mercedes vehicles to race to Dallas. The teams are “fueled” by how many times fans tweet using a hashtag from their favorite team. Source: TODAY Show website | It’s the Super Bowl – let’s get social!.
I’m involved, sorta, with one of the teams in this race. Team S (hastag #MBteamS) consists of two Green Bay Packers superfans from Wisconsin, Todd Sanders (@tsand) and John Pederson (@ijohnpederson). Their coach is Pete Wentz (@petewentz), the singer that wrote the Fall Out Boy lyric. I’m twitter friends with Todd because of Higher Ed Web Conference as are a lot of his tech-savvy followers. I also copied one of Team S web pages about Participation on to this blog.
So there you have it, 2011, the year we socialize, and we’re kicking things off with Super Bowl XLV, held February 6, the biggest party (i.e. social event) in the world. It promises to be a good game (Packers vs. Steelers) both on the field and on social media; may we all win.