Gap Between Mainstream Media and the Social Web

Although blogs cover many of the same topics, the study found that bloggers tend to focus on more ideological and emotional stories — particularly those concerning human rights, like access to healthcare services or privacy on Facebook — and often with a personal or partisan angle. Bloggers also like to make a story out of “off-beat” or “buried” items in mainstream media coverage. Source: Huge Gap Remains Between Mainstream Media and the Social Web [REPORT] | Mashable.com.

You think… I’m one of the “off-beat” and “buried.” (Such violent metaphoric language.)

I just realized that I don’t have a “mainstream media” category. To me it’s all media: web and print and broadcast floods our world every day and we might consume 1% of it. If 99% of bloggers get their information from mainstream, and mainstream goes payware, what will happen to bloggers? I think they continue to seek free sources until there is none, at which time we’ll make up our own news from observation of our world. I think a lot of bloggers are already doing this. They add commentary on mainstream sources, but they also report what they observe; issues important to them. I also think if all mainstream media dried up behind the paywall then there would be fewer blogs. But so what. I blog to record my thoughts. I get news from broadcast, from the web and occasional from print. If I see or hear something that peeks my interest I blog about it.

It also suggests that if traditional news companies want to succeed online — that is, if they want to attract a large number of page views and be relevant to users on the web — they may need to alter their content to match readers’ interests.

Well, I for one, don’t what to read about RayWilliamJohnson on NYTimes.com or see what @justinbieber is doing on CNN TV. I think consumers keep the gap between mainstream media and social media for a reason: they fulfill different needs. I watch CNN TV  read NYTimes.com for world news. I watch YouTube videos because they’re funny or educational. I use Twitter to stay connected to people. At the end of the day I blog my thoughts about what these other media are saying.